Certified Auctioneers Institute (CAI)
The professional designation awarded to practicing auctioneers who meet the experiential, educational and ethical standards set by the NAA and its Education Institute.
The Certified Auctioneers Institute is the most respected professional designation an auctioneer can acquire. Commonly referred to as CAI, the program focuses on developing the skills required to operate a successful auction firm and business.
CAI designees pride themselves on being a part of an extraordinary network of professional auctioneers who possess the knowledge and skills needed to provide their clients with outstanding services. The CAI designation communicates to attorneys, trust officers, government officials, accountants and others affiliated with the auction industry that you are committed to continuing education and are dedicated to professionalism, integrity and excellence in the auction profession.
CAI is a program completed over a three-year period (CAI I, CAI II, CAI III). Every March, auctioneers from across the world get together for a week of intensive training. In addition to classroom instruction, CAI students network with fellow auctioneers and develop lasting business partnerships, mentoring relationships, and friendships.
The following is a sample of the curriculum covered at CAI:
- Marketing and advertising
- Business ethics
- Understanding legal, financial and accounting principles needed to run an auction firm
- Using technology to enhance your business
- Promotional Strategies
- Learning effective methods of selling real estate and personal property at auction
- Negotiating Skills
- Business Planning
- Valuing Assets
Accredited Auctioneer of Real Estate (AARE)
A professional designation awarded by the National Auctioneers Association’s with customized education and advanced training in the selling of real estate at auction.
The professional designation awarded by the NAA and its Education Institute to qualified real estate auctioneers who meet the educational and experiential requirements of the NAA and who adhere to a strict code of ethics and standards of practice. The AARE designation communicates to prospective clients and buyers that the auctioneer is committed to continuing education and can ethically and professionally sell a real estate at auction.
Auction Technology Specialist (ATS)
Understanding today’s technology and how to use it to improve your business.
A professional designation awarded by the NAA and its Education Institute to help professional auctioneers understand today’s technology and how to use it to improve their business. ATS auctioneers gain experience in conducting live and online static auctions.
Certified Estate Specialist (CES)
The National Auctioneers Association’s program designed to help professional auctioneers understand how to properly conduct and deal with the settling of estates. The course also educates professional auctioneers on working with family members and dealing with lawyers and accountants.
This professional designation is designed to provide Auctioneers with custom education in conducting estate auctions. Auctioneers are called upon by families and attorneys to aid in the auctioning of an estate. The CES program provides Auctioneers with the professional and legal training to assist their clients with all their estate liquidation needs.
Training includes instruction in these areas:
- Legal and financial aspects of liquidating an estate
- Working with estate professionals (trustees, tax attorneys, financial planners, etc.)
- Marketing to estate planning professionals
- Role and responsibilities of the auctioneer
- Understanding the relationships of parties involved in the estate
- Marketing your auction firm to grow your estate auction business
Benefit Auction Specialist (BAS)
The National Auctioneers Association’s program designed to teach professional auctioneers the planning techniques that create successful benefit auctions. BAS auctioneers learn marketing skills and create a business strategy to build their clientele and profits.
The National Auctioneers Association created the Benefit Auctioneer Specialist (BAS) professional designation to provide advanced training in planning and conducting successful benefit auctions, as well as techniques to establish a successful and profitable benefit auction business. BAS student are taught how to market themselves to prospective clients, aid clients in coordinating a well-planned auction, market the auction and create a fun and exciting event that generates more revenue for clients and auction businesses. Auctioneers are regularly asked to donate their services to charity. The BAS course will teach you how to help charities build a successful auction and articulate them to the value of hiring your auction company to manage their next benefit auction.